There are many international trade fairs taking place in your own country and abroad. In fairs you can display your products to attract foreign buyers.
In trade fairs, you have 2 main ways, how to get new contacts and potential clients.
There are many international trade fairs taking place in your own country and abroad. In fairs you can display your products to attract foreign buyers.
In trade fairs, you have 2 main ways, how to get new contacts and potential clients.
a) Attend in the fair under your own booth or stand. You can present your products, solutions and introduce your company. With this way, you can get contacts of the most targeted prospects, who are interested about your products. But this is also costly, you need to pay the attending fee, build your booth, and prepare marketing materials, transport costs, staff.
b) Visit the fair. Like this, you can just purchase the visitor ticket and visit the fair. You shall have punch of visit cards, catalogs. Like this it is also possible to collect contact details of potential clients. But it is not so effective like attending with your own booth, but the cost is also much lower.
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